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The Real Cost of a Data Breach... Customer Loyalty

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In a Global Customer Sentiment Survey, we surveyed 4,500 adults in the U.S., U.K., Germany, Japan, and Australia to see how a data breach would impact their willingness to do business with retailers in the future. The eye-opening results are presented in this infographic.

Infographic The Real Cost of a Data Breach: Customer Loyalty Infographic

Infographic Download (pdf) The Real Cost of a Data Breach: Customer Loyalty - Infographic

Key Stat 1 (Fill In As Many As Required)

65% of respondents would never or are very unlikely to shop or do business with a company that had experienced a data breach where financial data was stolen


Key Stat 2

Only 50% of respondents feel that companies take the protection and security of customer data seriously enough


Key Stat 3 

In Q2 2014, 83% of all data records that were maliciously accessed came from the retail industry.


Key Stat 4 

The most common data accessed by retail breaches in 2014 were credit card numbers, names, encrypted passwords, email addresses, physical addresses, phone numbers, and dates of birth.


Key Stat 5 


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